The design team of Appromoters will look at your icon from two perspectives. First from a design perspective, because it has to look appealing to the eye. But even more important, from a marketing perspective; as described above, how is your app icon going to stand out from all the others out there? We have a standard but clean approach for this:
With more than 1.8 million apps on both the iTunes Store and Google Play, users have less and less time to make the decision of downloading your app or not.
When users search through the App stores, their first impression of your app is your app icon. Therefore you need to make sure your app icon is perfectly optimized and standing out from the other 1.8 million apps.
If you do this the right way you can get surprising amounts of extra users to your download page. On top of that, by ensuring your download page has the right representation you will heavily convert your traffic into extra downloads.