Appromoters board announces new VP of Performance MarketingReading Time: 2 minutes
We are excited to announce that Ilja de Boer has joined Appromoters as Vice President of Performance Marketing since August 2018.
Ilja de Boer has been active in the performance marketing industry for the past 10 years, bringing a wealth of knowledge and experience from Kobi Digital, Avazu and Matomy. He has helped lead, execute and grow multiple performance marketing companies in the past, most recently as CEO of Kobi Digital.
“We are very excited to have Ilja on board and believe he has all the required skill sets and knowledge to bring Appromoters to the next level. Ilja’s role will be pivotal to lead the expansion of the company as we continue to scale-up our business activities. Under his leadership, the company will look to further strengthen its position in the mobile media market, uncover new revenue streams, explore new business models, introduce new product lines and expand to new regions.”, says Florian Rost van Tonningen, acting CEO of Appromoters.
Becoming a European powerhouse 2019
On his new role, Mr. de Boer commented, “I am very excited to join the Appromoters team, a company that was already known for their great technology and interesting mix of clients. I’m looking forward to using my existing network and knowledge to lead the company to an even quicker growth in the upcoming period. But combining all our strengths I do know we have a winning formula. A formula that will make us the strongest performance marketing company in the Netherlands within this year and a European powerhouse in 2019.”
Since 2013, Appromoters enables app companies to connect with the most valuable users at scale. We have direct relationships with hundreds of unique traffic sources all over the world. Trusted by major brands like ABN-AMRO, Coca-Cola or Heineken, the company has carefully built a first-class media buying team, international sales-consultants and dedicated account managers to continuously hit KPI’s and partner satisfaction.
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